creative intersections - snakes & ladders 2025
Commissioned by Funan, CapitaLand
Project Summary:
Developed the key visual and environmental graphics for "Creative Intersections: Snakes & Ladders", a mall-wide activation presented by Funan and held during the Singapore Art Week 2025. This included a staircase vinyl wrap, poem puzzle standees, interpretive exhibition panels and animated billboard visuals.
Commissioned by Funan, CapitaLand
Project Summary:
Developed the key visual and environmental graphics for "Creative Intersections: Snakes & Ladders", a mall-wide activation presented by Funan and held during the Singapore Art Week 2025. This included a staircase vinyl wrap, poem puzzle standees, interpretive exhibition panels and animated billboard visuals.
Role:
Key Visual Artist | Art Direction | Illustration | Environmental Graphics | Print Design
Key Visual Artist | Art Direction | Illustration | Environmental Graphics | Print Design
Initial sketches explored multiple tonal directions - playful, geometric and surreal. The final visual centres on a stylised serpent that doubles as a board game, setting the tone for the entire exhibition.
public staircase activation
Designed a large-scale staircase wrap featuring a serpent path and poem puzzles. Each graphic element was tailored for audience interaction and spatial play.
Interpretive Exhibition Panels
Oversaw the visual formatting and flow for the interpretive panels, including brand collaborations, artwork insights and event write-ups. These panels support visitor understanding and were installed along a 12-meter walkway.
Animated Billboard Displays
Key visuals were adapted into looping animations across Funan's vertical, landscape and multi-screen billboards. These digital extensions expanded the reach and atmosphere of the activation.
